Employer Branding and Employee Retention in The Banking Sector in Saudi Arabia: Mediating Effect of Relational Psychological Contracts

The main purpose of this study is to examine the impact employer branding on employee retention and mediating effect relational psychological contract between among employees banking sector in Saudi Arabia. A cross-sectional survey used gather data from 459 working sector. findings reveal that positively significantly related contracts retention. Furthermore, a mediates relationship current considered first provide empirical evidence role as mediator As result, will extend literature by recognizing new way through which impacts Theoretical practical implications are discussed.